ABOUT THE SPONSOR
It was a fortunate set of coincidences that originally put us in touch
with Kim Worts at Aurelian Information. We had learned of Howard Lake's
plans to publish his experiences and thought that it would be a great idea
to sponsor the resulting book.
As yet, the Internet is a largely untapped medium for fundraising. Current estimates indicate that the Worldwide Internet Community is approximately 40 million people and growing at 10% per month. Encouragingly, the UK has one of the largest take-up rates outside the USA.Direct Connection is delighted that Howard has written this book.
Clearly, UK charities have an unprecedented opportunity to build an Internet presence which not only informs, but recruits donors and accepts donations directly. Futhermore, putting a charity's supporters on-line results in a way of communicating en masse with the donors at no cost. Through Direct Connection's affinity schemes a charity can also receive constant revenue based on numbers of members signed up.
The Internet is an environment which people can feel part of and within which each has a voice. We believe that this is important inside any organisation as well. At Direct Connection, we view the people who work for us as a family and the company is enriched by their varied experiences and opinions. This approach has created a dedicated team, a happy atmosphere at work which has filtered through to our customers. It was a natural step for us to develop close links with the Not-For-Profit Sector.
This book is an excellent introduction to the benefits of joining the Internet community, Howard Lake brings with him an impressive academic background and a wealth of experience both from his work with Amnesty International and the UK Internet Fundraising Web Site.
We hope that it will set you thinking.
Trevor I. Diamond
Business Development Manager
Direct Connection
London. June 1996
trevord@dircon.co.uk
Fundraising on the Internet
Why do you need this Book?
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Who is the Author?
About the Sponsor
About the Publisher
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